Creative Web Content
Increase Your Net Worth with Ingenuity

Category Archives: Search Engine Optimization

SEO for WordPress

Tonight I attended  a fine presentation on Search Engine Optimization,  Eric Highland’s November 27, 2012 presentation on DIY SEO for the WordPress Austin Meetup group.

Faithful blogger/website owner, don’t stick your masterpiece in the basement. Join us for a course that unpacks and demystifies the SEO jargon that has always given you a headache, and equips you to get your blog “seen” by search engines and the millions around the world who use them daily to find blogs just like yours.

What I liked most was when he said the most important thing you can do is to write well and that he welcomed collaboration with anyone who does so. As the publisher of the Austinot.com, he encoourages guest blogging. This presents a great opportunity for my local clients to establish their expertise and to gain local publicity and valuable in-coming links to their sites. For those of my clients who welcome this opportunity but who don’t feel comfortable writing, Net Ingenuity will ghost blog on their behalf.

A New Year’s Resolution: Use WordPress for all New Websites!

My one big resolution for 2010 is to build all websites in the future using WordPress rather than Adobe Dreamweaver. Why? For several good reasons:

1. SEO Optimization
First, sites that are built with WordPress are way more likely to come up higher on Search Engine results than are sites built in plain XHTML and CSS. WordPress is a well optimized system that does a good job at allowing every single page to be indexed. Among the ways this can be done in WordPress is to use plugins to embed keywords and tag into every post and page, to use permalinks (which makes the URLs, or page addresses, more search-engine friendly), and it makes it easy to generate a site Map is where your visitors go to navigate and find specific articles and posts on your blog. It is also a place for search engines to find links to all your pages on your blog.

2. Easy Updating
The second reason I prefer working with WordPress, is that when the site is built, my clients can easily access, edit and update their own content. In about one hour, I can teach almost anyone how to administer the back end of their WordPress site. I’ll do so long distance, using the phone and a cross-platform desktop sharing program.

3. Lots of Support
There is a huge community available for WordPress support. If I build a site in WordPress, my clients are free to learn to manage it themselves or to find other WordPress developers who can support them.

4. Design Flexibility
Wordpress sites need not look like blogs. They can have horizontal menus with multiple layers of pages. There are many fine templates available for free or low cost, but I like to design original themes for my clients. In addition to this site, here are some samples of original themes I’ve recently built:

savewatersavemoney.com
mexicanmasterpieces.net
bpheatandair.com